What is the role of black-owned beauty companies and why should we support them?

A recent study found that only 2% of the beauty industry is owned by black beauty brands. These brands are however doing well. They are predicted to make $7.5 billion by 2024. Why aren’t more black-owned beauty companies? The industry is dominated mainly by large corporations. This gives them an advantage over smaller brands because they have the capital to invest in marketing and advertising.

Black-owned beauty brands have a hard time getting shelves in stores. They are often forced to sell products online because they may not be able to get shelf space in stores. This can make them less profitable. These challenges aside, black-owned beauty businesses are still thriving. These brands have a greater reach thanks to social media and word-of-mouth marketing. As more people become aware of how important it is to support black-owned businesses, it is likely that more black-owned beauty brands are going to emerge in the coming years.

These are the top 10 beauty brands owned by black women to be on your radar in 2022

Black-owned beauty brands are making a name in the beauty industry. These brands create products that cater to black women’s needs, including skincare, haircare, makeup, and fragrance. These are the top 10 beauty brands that black women should be following in 2022.

1. Alala Skincare: This brand offers skincare products that nourish and rejuvenate the skin.
2. COCOBeauty – COCOBeauty specializes in foundation colors for women of color.
3. Julep Beauty: Julep Beauty makes multitasking makeup products that you can use anywhere.
4. Mented Cosmetics: Mented Cosmetics offers a variety of lipstick colors to suit every skin tone.
5. The Lip Bar: The Lip Bar lipstick brand is cruelty-free and comes in bold, vibrant colors.
6. hair bunny – HairBunni offers hair care products that are specifically made for natural hair.
7. The Afro Hair & Skin Co.: Products created by The Afro Hair & Skin Co. to protect and moisturize afro-textured hair.
8. Ashley Stewart Beauty: Ashley Stewart Beauty caters to plus-size women.
9. Brown Girl Jane: Brown Girl Jane specializes in body care products.
10. Iman Cosmetics: Iman Cosmetics offers makeup for women of all skin types and ethnicities.

How to locate black-owned beauty products in your area

It’s clear that the beauty industry has exploded. Statista predicts that the global cosmetics market will reach $800 billion by 2025. This growth is great news for the industry but it doesn’t necessarily mean more opportunities for black-owned companies. According to Combs Enterprises’ recent report, just 1% of beauty businesses are owned by African Americans. These are difficult odds, but there are many black-owned beauty brands that are making waves in this industry.

There are several ways to search for black-owned beauty products in your area. You can search online retailers like Amazon or Target for black-owned businesses. Sephora and Ulta are specialty beauty shops that carry more black-owned brands. Don’t forget about supporting your local beauty shops! There are many black-owned spas and salons in cities that offer a variety of products and services. You can support black-owned beauty businesses by patronizing them.

Benefits of using black-owned beauty products

There are no one-size fits all solution when it comes to beauty. Every person has different needs and preferences. That’s why it is so important to have many brands to choose from. This is especially true of black-owned beauty brands that offer an alternative to mainstream beauty.

Black-owned brands often have darker skin tones and offer a wide variety of products to suit different needs. Black-owned brands can be more affordable than mainstream brands, which makes them an attractive option for shoppers with tight budgets. Perhaps the greatest benefit of black-owned beauty companies is their ability to encourage diversity and inclusion within the beauty industry. We can support these brands and help to create an inclusive beauty industry that embraces all forms of beauty.

Black-Owned Beauty Brands

1. Mented Cosmetics

Mented Cosmetics, one of the most popular black beauty brands currently on the market, was founded by Amanda E. Johnson (K.J Miller) in 2017. These two entrepreneurs were limited by the range of cosmetics that were available to them before they started this makeup business. They believed that every woman should have true, nude lipstick and set out to create a brand that caters to all skin types. They have created a complete line of foundations, eyeshadows, and nail polishes as well as blushes, lipsticks, and lip liners for those with darker skin tones.

2. Hyper Skin

Hyper Skin, a Black-owned beauty brand, understands the unique skincare needs of women of color. Hyperpigmentation is a common skin concern among women of color. The company’s formulas have been refined to combat hyperpigmentation gently and effectively after much testing.

Hyper Clear Brightening Clearing Vitamin C serum by the brand is loaded with Vitamin C and Vitamin E to improve dark spots, reduce inflammation, and hydrate skin. It also helps eliminate blemishes. Skin protection is also possible with the help of fruit enzymes, turmeric, bearberry, and kojic acids.

3. Juvia’s Place

Juvia’s Place is known for its unique eyeshadows and setting powders that are perfect for darker skin tones. The brand was founded by Chichi Eburu and is rooted in Nigeria. Each product’s packaging reflects this strong Nigerian heritage. The eyeshadows have a wide range of shades, which allows for vibrant looks.

4. The Lip Bar

Melissa Butler made a bold leap of faith when she launched The Lip Bar in 2012. This cosmetics brand aims to cater to all women’s beauty needs. Because she felt that the industry was not inclusive of women of color, she wanted to challenge it. Products from The Lip Bar use powerhouse ingredients like shea butter or hyaluronic acids and are just as easy to wear as they can be to use.

5. Beauty Bakerie

Beauty Bakerie is a popular Black beauty brand that offers everything, from lip glosses of cult-favorite Lip Whip glosses to beautiful cream foundations and highlighters.

Cake Mix Foundation has just been released in 58 shades. It offers light- and dark-skinned ladies a wide range of colors. This brand is vegan and cruelty-free which is always a plus!

Conclusion:

There are many great brands that support the black-owned beauty business. We’ve compiled a list of the top 10 black-owned beauty brands you should be following in 2022. We also have all the information you need to help you start your own black-owned cosmetics brand. Let’s support black-owned businesses no matter what!